Lose weight, gain confidence, and take control of your health with expert coaching from Sam Friesen
I'm Sam Friesen, an ACE-certified weight loss coach with a deep passion for helping people achieve their health and fitness goals. My mission is to empower my clients to break free from the cycle of fad diets and quick fixes by adopting sustainable lifestyle habits. With a personalized, science-backed approach, I help my clients build confidence, resilience, and a healthier relationship with food and fitness. Whether you're just starting your weight loss journey or looking to overcome a plateau, I'm here to guide you every step of the way toward lasting success.
Grace M. – 10 Pounds Down & Counting!
"I never thought I'd see this kind of success so quickly. With Sam’s guidance and the incredible support from the Superior Fitness community, I’ve lost 10 pounds — and I’m just getting started! The accountability and encouragement here make all the difference. Hard work truly pays off!"

Emily R. – From 224 lbs to 196 lbs!
"Progress isn’t linear — Sam reminded me of that every step of the way. I started at 224 lbs and today I weigh 196 lbs! The dips and plateaus were tough, but sticking to the plan paid off. I feel lighter, stronger, and more confident than ever!"

Sophie P. – Strength & Muscle Gains!
"This program doesn’t just change the number on the scale — it changes your lifestyle. I’ve dropped weight and inches across my waist, hips, and thighs. I even had to buy new clothes because my old ones are too big! I’ve never felt more confident or in control."

Mark P. – Strength & Muscle Gains
"Sam’s workouts push me like nothing else. I’m building strength every week, and I’m only 4.8 lbs away from hitting the 100-club! I used to avoid strength training — now I look forward to it. This program is the best investment I’ve made in my health."

Emma S. – Inches Lost & Clothes Too Big!
"I can’t believe how much my body has changed! I’ve lost 3.1 inches off my waist, 6.9 inches off my hips, and 4.4 inches off each thigh. My clothes fit better, my confidence is through the roof, and I finally feel in control of my health!"

Sarah B. – First Pull-Up & Muscle Definition!
"I used to believe I’d never do a pull-up. My shoulders hurt just hanging from the bar. But with Sam’s tailored strength plan, I built up the muscles to do it — and now I’ve nailed my first-ever pull-up! I feel stronger than ever and can’t wait to see what’s next."

Grace M. – 10 Pounds Down & Counting!
"I never thought I'd see this kind of success so quickly. With Sam’s guidance and the incredible support from the Superior Fitness community, I’ve lost 10 pounds — and I’m just getting started! The accountability and encouragement here make all the difference. Hard work truly pays off!"

Emily R. – From 224 lbs to 196 lbs!
"Progress isn’t linear — Sam reminded me of that every step of the way. I started at 224 lbs and today I weigh 196 lbs! The dips and plateaus were tough, but sticking to the plan paid off. I feel lighter, stronger, and more confident than ever!"

Sophie P. – Strength & Muscle Gains!
"This program doesn’t just change the number on the scale — it changes your lifestyle. I’ve dropped weight and inches across my waist, hips, and thighs. I even had to buy new clothes because my old ones are too big! I’ve never felt more confident or in control."

Mark P. – Strength & Muscle Gains
"Sam’s workouts push me like nothing else. I’m building strength every week, and I’m only 4.8 lbs away from hitting the 100-club! I used to avoid strength training — now I look forward to it. This program is the best investment I’ve made in my health."

Emma S. – Inches Lost & Clothes Too Big!
"I can’t believe how much my body has changed! I’ve lost 3.1 inches off my waist, 6.9 inches off my hips, and 4.4 inches off each thigh. My clothes fit better, my confidence is through the roof, and I finally feel in control of my health!"

Sarah B. – First Pull-Up & Muscle Definition!
"I used to believe I’d never do a pull-up. My shoulders hurt just hanging from the bar. But with Sam’s tailored strength plan, I built up the muscles to do it — and now I’ve nailed my first-ever pull-up! I feel stronger than ever and can’t wait to see what’s next."
